BRICKLIVE PARTNERS WITH TOYS “R” US
New LEGO® zones announced for the BRICKLIVE UK Tour
22 May 2017 – BRICKLIVE, built for LEGO® fans, has today announced it is partnering with Toys “R” Us for its first ever UK tour. Britain’s leading toy megastore will be hosting a pop-up shop at all four BRICKLIVE events across Glasgow, London, Belfast and Birmingham and launching a social media campaign to support the 2017 shows.
Toys “R” Us has one of the biggest ranges of LEGO® sets on the high street and will be bringing the latest and most popular collections to the shows, with many exclusive items available. The collections will also tie into the new content for BRICKLIVE 2017 with our new BRICKLIVE Build Zones that feature dedicated LEGO® Minecraft, LEGO® Star wars, LEGO® City, LEGO® Architecture, LEGO® Friends, LEGO® Technics, LEGO® Ninjargo and LEGO® Duplo zones.
The new BRICKLIVE schedule marks first time visits to Glasgow, which kicks off the national tour to coincide with the start of the school summer holidays on 20th July, and Belfast on 3rd August. The event returns to London on 27th July and Birmingham on 26th October, during the autumn half term.
With an estimated 110,000 visitors over the four events, BRICKLIVE will welcome both professional and amateur fan displays for its crowds of family guests.